Implement word of mouth advertising, effectively!

We all know that brands spend millions, if not more, each year on their advertising and marketing campaigns. This includes, but is not limited to, print media, visual communication, social media platforms etc. But none of these mediums, till date, has the super power that word of mouth advertising has. There is a simple enough reason for this. The adage “seeing is believing” holds true to a large extent here. However, seeing something being used by a known person, such as a friend holds more water than you can think of. From clothes to shoes, toothpaste to shampoos, vehicles to technology, we always gravitate towards a particular brand that someone in our social circle has or uses. That’s purely because of the easy and seamless access to feedback about the said product. All you need to do is talk to your friend and know literally every single pro and con of the product. This goes on to play a major role in your buying decision. But all the word of mouth advertising can fall flat on its face if there is no effectiveness in how it is being communicated to the other person. And this is where possessing excellent communication skills plays a massive role. So if you are an entrepreneur, a small brand or a large player in today’s marketplace, and want to upgrade your communication skills and techniques from a marketing perspective, English Arcade is where you should be. With a cumulative experience of over three decades, plus the benefit of having highly qualified trainers in our team, there is simply no reason for you to look any further. Call or WhatsApp us for more information, NOW!

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Effective & Ineffective Listening

Types of Listening Effective Listening – People often gravitate toward one listening style or another, but what we need to remember is that each of these listening skills is useful, depending on the situation we are in at a given point of time. Being aware of these different listening styles makes you an effective communicator and helps prevent any sort of miscommunication. Identifying those you most commonly employ helps you discover new types that will improve your listening skills. So here are some examples of the same – Comprehensive Listening – This is about listening to learn the content. Also known as informational listening, it helps in comprehending and absorbing what is being presented. Hence, it requires a good deal of concentration and a conscious effort to understand. It’s most useful while attending a presentation or lecture. Discriminative Listening – This identifies the variation in tones and sounds as well as interprets the verbal cues to understand what the speaker is saying. Discriminative listening is developed quite early in life, where sounds are recognized without understanding their meaning. Empathetic Listening – This is a way of listening for emotional support while improving mutual trust & understanding. Listening with empathy places yourself in the speaker’s situation. An important quality required here is to support & encourage, rather than advise or criticize. Critical Listening – This is listening to scrutinize or analyze what is being expressed. You make mental judgments based on what a person is saying while evaluating the trustworthiness of the message and the speaker. An important element here is to have an open mind without any preconceived notions or stereotypes. Appreciative Listening – This is when the listener is seeking information that they will appreciate since it meets their goals or needs, such as listening to good music or an inspiring speech. It makes the speaker feel valued and appreciated. Full Listening – This happens when you pay careful attention to what the other person is saying. The aim is to understand the entire content being conveyed and is an active form of listening. We pause for summarizing & paraphrasing to ensure that the understanding of the content is correct. Ineffective Listening – Lets now look at some of the primary listening skills that fall into this category, as they are as important to the quality of communication as are effective listening skills – Selective Listening- This occurs when we filter the message too quickly while concentrating only on certain aspects. The ability to understand the whole intent of the message is lost, ending up in miscommunication while reinforcing a sense of bias for future communications. Partial Listening – This is when you have the intention to listen to the other person but are distracted by other factors such as your phone, ambient noise, or stray thoughts. It impacts a person’s ability to answer a question or follow instructions accurately. Biased Listening – This happens when people hear only what they want to hear while forming opinions based on a stereotype they may have against the speaker or the message. This leads to misinterpretations, and assumptions and usually leads to conflict. False Listening – This is when you pretend to listen to the other person but really do not comprehend the actual message. These listeners use appropriate gestures like smiling or nodding, impacting your ability to be effective in your job. I know this was a longer and more complex video than what we normally put up, but in all truthfulness, this is just the tip of the iceberg. To know more & become an effective listener, reach out to English Arcade today!!! Thank you for your time and have a great day!!!

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Difference between British and American English

English is the most spoken language across the world and is also said to be extremely flexible. Over the last few years, English used in the United States of America and the United Kingdom has seen a few distinct changes, leading to what we now know as British English and American English. While there are certainly many versions in the way English is spoken across the globe, British and American English are the most popular as well as the most taught. There are 3 major differences between British and American English: Firstly, Pronunciation: Differences in both vowel and consonant sounds, stress, and intonation. The most common is the way the letter “r” is pronounced. The letter “r” is dropped or is silent if it comes after a vowel sound in the same syllable. Example: Park – r is not pronounced Secondly, Vocabulary: It is the most noticeable difference between American and British English. There are numerous words spoken on a daily basis that are different. For example, the front of the car is called the bonnet by the British but Americans call it the hood. Thirdly, Spelling: The spellings in British English have influences from other languages, mainly French and German. On the other hand, American English is mostly based on how the word is pronounced. Example: Honour – British, honor- American / Humour- British, humor – American

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Sympathy v/s Empathy

What is Sympathy and Empathy? Empathy is a very important skill or ability, for success in career and personal life. It improves your capacity and capability to communicate with others effectively and empathetically. Sympathy and Empathy are both nouns but are not used interchangeably. They, however, share common roots, that is emotion and feeling. What is Sympathy? Sympathy is when you share the feeling of others. What is Empathy? Empathy is to understand another’s feeling but not necessarily share it. The key to empathize or sympathize effectively with someone is to listen. If you want to know more about how to improve your listening skills, do watch our earlier video on youtube on Listening Skills. And for regular updates from English Arcade, do subscribe to our channel so you never miss out on tips to improve your overall communication.

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Active Listening v/s Passive Listening

What is Active Listening and Passive Listening? When we HEAR, we are only responding to 26 different letters being used in different combinations. Whereas, When we LISTEN, we are making complete sense of what those 26 letters, in their different combinations are actually implying. Importance of Active Listening. It helps a person to fully understand not just what is being conveyed, but also in what context it is being said. Makes it easier for the listener to carry out any specific instructions that the spoken message might have for him or her. It also helps to avoid miscommunication or examples of the actual message being lost in translation. Listening is a Soft Skill. Soft skills, by name and by nature aren’t the easiest of skills that most people manage to grasp in their lives. Listening is one of the hardest of those skills to master. Your journey from simply hearing, to effectively listening begins at, ENGLISH ARCADE. So, waste no more time and reach out to our training advisors TODAY!!!

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Crack that Interview the Right Way!!! The English Arcade Way…

Does the thought of attending an interview give you the chills?? Do you go absolutely blank, not knowing what to answer?? This is a very real and common scenario, especially with students who are attending campus interviews or job seekers who are approaching companies for the first time.   English Arcade is your one stop solution!!! We can help you with :-   Preparing to attend interviews, Knowing what questions to expect, Knowing what your responses should be, Negotiating your salary package, Closing the deal and accepting your job.   So drop whatever you are doing, pick up your phone, call English Arcade now and grab that dream job of yours!!!

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What is MTI or Mother Tongue Influence?

It means the influence of your mother tongue or native language on your second language which usually is English. It is easy to figure out the nationality of a someone in the way they use the dialect that interferes with their English. When MTI becomes evident and obvious, it leads to incorrect pronunciation, which in turn makes it difficult to comprehend and fails to impress the listener So why exactly do we face MTI issues? MTI is an impact of your native language on your second language. Since we speak our native language on a daily basis, and each native language has its peculiar sounds, those sounds and tones from our native language leave a long lasting impact on our brain. Now, how do we overcome MTI? First of all, don’t lose confidence, because MTI is a common and major issue in India. Becoming aware of the pronunciation errors made while speaking English is a key step towards improvement. Carefully listen to how the word is pronounced and try to understand the mouth movement to articulate each sound. This could be difficult initially but with practice, pronunciation becomes more fluent and effortless. Record what you speak and read it, so you can get the right guidance from your trainer. And finally….READ READ and READ, because that best resolves your pronunciation and vocabulary issues.

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Skills required to crack your next interview

Skills required to crack your next interview Interviews, at best, are a challenge to many people. Either they are nervous, clueless, or simply unprepared for what they are going to face. So here are our top 3 skills that will help you crack that interview in your very first attempt. Doesn’t matter if you are a rookie or an experienced candidate. Let’s go!!! · Preparation – Avoid going into an interview unprepared. That, possibly, is the worst mistake you can make, and it also reflects negatively on you. Most hiring managers have an uncanny knack of detecting the candidates who come unprepared. · Confidence – Arrive at the interview prepared to discuss your experience, achievements and abilities confidently. This always has a significant impact on how you are perceived by the interviewer(s). At no point should you sound fake or boastful. That is a sure shot way to the exit doors. · Communication Skills – Whether it is verbal, non-verbal or written, good communication skills are not just the norm, but an absolute must. Ensure you pronounce names correctly. Begin the interview with small talk if it seems appropriate. Mirror and match your style with the interviewer. Bonus Tip – · Asking Questions – Interviewers are always on the lookout for candidates who ask relevant questions so as to gain a better understanding of the company and the role. Make sure you do your homework in this regard before appearing for any interview. Irrespective of your skill sets, experience level, or industry you will always need some or all of the above tips. For more details, contact us today to learn how you get that dream job of yours effortlessly!!!

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Importance of Soft Skills

Importance of Soft Skills Soft skills, people skills or emotional intelligence. Doesn’t matter what name you choose, it’s the ability to interact amicably and professionally with others. These are personal attributes that affect our relationships as well as our capability of communicating and interacting with others. While soft skills can be far more difficult to develop compared to hard skills (coding, editing, web designing), they are definitely important in running and sustaining a successful business venture. If you are an entrepreneur or a small business owner, soft skills are definitely required to work with others in addition to attracting and retaining clients. Presentation skills, etiquette awareness, good networking strengths, conflict resolution, problem solving and providing superior customer service can all lead to stronger relationships with your vendors, co-workers and other professional contacts. The flip side to this, however, can be quite disastrous. The lack of soft skills can seriously limit your potential to conduct business, or even cause the downfall of your business. Developing your leadership skills, teamwork and communication abilities will let you run your business smoothly as well as positively influence your personal life in terms of your interaction with others. So, it’s pretty obvious that soft skills are tremendously important to everyone. To know more, reach out to English Arcade today and we will help you sharpen up on this aspect.

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Regional Translation Errors

Regional Translation Errors India is a land where almost 60% of the population speaks English. However, the quality of English spoken here isn’t the best. And one of the primary reasons for this is, that most Indians tend to think in their native language and attempt a direct translation into English. More often than not, this leads to some hilarious instances of communication. The grammatical format of our native languages is unique, and no matter what you do, it’s impossible to have a correct, direct translation into English. And yet people continue to make the same mistakes over & over. Here are two common (and funny) examples: 1. “I woke up morning morning” – (I woke up early in the morning). 2. “I has a lot many questions” – (I have a lot of questions). Considering the fact that India is known to be the Information & Technology hub of the world, it means we are in conversation with people globally. Various cultures, different accents, multiple styles of speaking, so on and so forth. Hence, it is imperative that we are excellent at our communication, articulation and styles of expressing what we intend to say. One of the most effective ways of improving on regional translation errors is to read. Pick up the newspaper every morning, pick up a book that isn’t too heavy on language, read it to yourself in front of a mirror. And while you are doing this, make notes. This helps in achieving a few goals at the same time. You are understanding and strengthening your vocabulary, you are focusing on how words are articulated while using them, and you are learning the correct way to string words into meaningful sentences.

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