An organization, no matter what industry it operates in, requires some sort of training for its workforce from time to time. Training new hires, up-skilling or cross-skilling existing employees, information about new work methodologies, change in organizational protocols or updates in business-as-usual (BAU) processes. Training forms an integral part of every organization.
But just preparing a training program and delivering it to your workforce isn’t always the smartest thing to do. Not from an organizational perspective at-least. Because preparing the smallest of trainings requires a lot of time and effort. Time and effort that a certain someone or a certain group in your organization has put in. Time and effort that needs to be measured and validated.
Let’s start by understanding the phrase Return on Investment or ROI. Anyone who has made an investment of any sort in their lifetime will be familiar with this phrase. An example of a fixed deposit (FD) is the easiest way to understand this concept. So, I deposit Rs. 10,000/-with my bank in the form of an FD for a period of 1 year. Bank’s interest on this FD is 7% per annum. At the end of the year, also called maturity of the FD, I decide to terminate the deposit and withdraw the money. What the bank will now pay me is my original deposit of Rs. 10,000/- and the interest component for 1 year of Rs. 700/-, which comes to a total of Rs. 10,700/-. This Rs. 700/- constitutes my ROI.
The above example is a highly simplified way of explaining the term ROI. But when it comes to a training program for an organization there are many more variables at play as we will get to see below.
Measuring the ROI of employee training programs involves assessing the financial benefits gained from the training against the costs incurred to implement it.
This is a general framework to help you measure the ROI of employee training programs:
- Identify Training Objectives: Clearly define the objectives of the training program. What skills or knowledge are you aiming to improve? How do these align with organizational goals?
- Key Performance Indicators (KPIs): What metrics might indicate the success of the training program? These could include things like improved productivity, decreased error rates, increased sales, higher customer satisfaction scores, etc.
- Baseline Measurement: Measure the current performance levels of employees on the identified KPIs before the training program begins. This establishes a baseline against which you can compare post-training performance.
- Calculate Costs: Determine all costs associated with the training program, including instructor fees, materials, technology, employee time spent training, etc. Be sure to consider both direct and indirect costs.
- Assess Training Impact: Once the training program is complete, measure the performance of employees on the identified KPIs again. Compare the post-training results to the baseline measurements.
- Calculate ROI: To calculate ROI, use the following formula:
ROI = (Benefits – Costs) / Costs * 100%
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- Benefits: The value gained from the training program, typically in terms of increased productivity, efficiency, sales, etc.
- Costs: Total costs associated with designing, implementing, and delivering the training program.
- Consider Intangible Benefits: Some benefits of training programs are intangible, such as improved employee morale or enhanced teamwork. While these may not have a direct monetary value, they can still contribute to overall organizational success and must be considered when evaluating the ROI.
- Continuous Improvement: Insights gained from measuring ROI can be further used to refine and improve future training programs. Feedback from participants can shed more light on what worked well and what could be improved in future programs.
- Long-Term Assessment: The full impact of training programs may not materialize immediately. Some benefits may take time to become apparent, so it’s essential to assess the long-term impact of training initiatives.
- Compare Alternatives: Consider comparing the ROI of different training programs or delivery methods to determine which of them yield the highest returns.
By following these steps, you can effectively measure the ROI of employee training programs and make data-driven decisions to optimize your training initiatives.